Print Design
Illustration
UX Wireframe & Mockups
Social Design
Graphic Design
Motion Design
Production Design
Cross-Channel
UX Wireframe & Mockups
Photo Editing
Graphic Design
Website
UI Style Design
Motion Style Design
UI
Storyboard
Video Composition
Motion Graphic Design
Video
Motion Graphic Design
Production Design
DIY
Logo Design
Color Palette
Typography
Applications
Branding
Motion Graphic Design
Motion
Signage Deisgn
Environmental Graphics
Logo Implementation
Space Graphic
Signage Design
Motif Design
Signage Map Design
Wayfinding
Sony Expo 2021
Led concept creation and UX design for the Sony Expo 2021 online campaign, including social media ads and motion graphics. Also responsible for printed graphic production for the offline event, ensuring visual consistency across digital and physical touchpoints.
Concept Development
Strategic Planning • Typography
Digital Design
UX Wireframes & Mockups • Social Design • Motion Graphic Design • Production Design
Printed Graphic Design
Production Design • Display Design • Merchandise Design
Sony WF-SP800N
Website design for the Sony WF-SP800N product launch, including content organization, shooting storyboard creation, web wireframe development, high-fidelity mockups, and graphic design. Ensured a cohesive visual narrative aligned with the product’s active lifestyle branding.
Event Summary
Data Visualization • Report Design
Concept Development
Strategy Planning • Shooting Board
Web Design
UX Wireframe • UX Mockups • Graphic Design
Graphic Design
Icon Design • Layout Design • Photo Editing
FAVORITESPACE
Created the UI style guide for FAVORITESPACE, including typography, button, and icon design. Also defined motion styles for UI interactions to enhance the overall user experience with a consistent and polished visual language.
User Interface Style Guide
Color Theme • Layout Design • Icon Design • Typography Design
UX Prototyping
Motion Design • UX Prototyping
Sony OPEN HOUSE
I was in charge of designing the motion key visual for the Sony Open House event, which served as the central creative element. This visual was adapted across various assets, including printed materials and digital invitations, to ensure a cohesive and professional presentation throughout the event.
Production Design
Motion Graphics Design • Digital Production • Printed Production
SYNECOCULTURE GO LOCAL
I created the key visual and designed supporting materials such as signs, posters, and brochures. The designs aimed to reflect the project's eco-conscious message while maintaining a clear and consistent visual identity.
Print Design
Poster • Signage • Brouchure
KOOV BRAND GUIDE
I developed the brand guidelines for Koov, defining rules for typography, color palette, and visual elements. The guide ensured consistency across all touchpoints and included application templates such as name cards, stationery, and other branded materials.
Brand Design
Logo • Color Palette • Typography • Elements • Applications
Final Call
Final Call is an award-winning video composition recognized as Best Composition by Conestoga College. Created as the opening intro for a documentary, it explores the complex relationship between humans and nature through cinematic visuals and symbolic motion design.
Signage System Design
Façade Design • Logo Implementation • Signage Design
Adidas in Motion
A dynamic logo reveal created for Adidas, combining motion design and brand energy to highlight the iconic identity in a bold, modern way.
United Imaging Visuals
Created booth graphics and spatial visuals for UIH at the China International Medical Equipment Fair. Designed logo orientation and on-screen graphics to present complex medical technology with clarity and strong brand presence.
Sony Office Wayfinding
Designing clear, intuitive navigation systems for complex spaces. From concept to specs, I focus on typography, layout, and material detail to guide users seamlessly through the environment.
Wayfinding Production
Implemented signage systems on-site, aligning design with spatial flow, visibility, and user behavior.
